“Need a Small Business Advertising
Idea? Eight Secrets To Success”

 For more than a quarter century, Maverick has thought through and tested how many a small business advertising idea works. We’ve planned and executed advertising and marketing strategy and monitored the results for more than 3,100 firms in 186 business categories.

 Would it surprise you to know many points we tested contradict conventional wisdom you usually hear? The comprehensive Maverick Marketing Method grew out of that research.

 This article outlines a whole system to give you the edge . . . a small business marketing idea, technique, strategy, advertising idea or tactic; small business marketing planning.

 Did you ever lie awake far into the night wrestling with how to make your small business grow with the help of a marketing idea?

 Do the bills seem like a small mountain? Is there so little money, yet it seems like professionals want far more than you have to help you do it?

 We’ve got news . . .

You can do your marketing
yourself and do a darn
good job of it too

 All it takes is your understanding of the advertising idea and strategy. Once you have that, you can pick up the “tools of the trade” like a pro.

 Maverick closely follows a small group of Core Concepts in small business market planning, building advertising sales campaigns, and to simply know how to “think about” ideas when we want to grow a solid, stable business.

 Fact is the Maverick Method has succeeded over four times more often than it’s failed (and that’s a whale of a batting average in this game). You can verify it as you read through the pages on this website.

How the Maverick Marketing
idea and strategy work

 When we first started, we realized we all need a way to “view” – or what the big-word guys call “conceptualize” – our business. Maverick specializes in an advertising idea designed specifically for brick & mortar small business instead of big national businesses.

 Because small business is different we were forced to develop eight unique approaches.

 These advertising idea tools help you “picture your business in your head” and communicate with prospects and customers in a straightforward way so you can accomplish four things . . .

  • increase business . . .
  • save money doing it . . .
  • take home more profit . . .
  • and do it in less time.

1. Think about how you use
your “Value Package”

© 2001 Gary (Rod) Rademacher

How well you perform in each component of your
Value Package determines the success
you will have.

 This first Maverick idea helps you look at your business from the viewpoint of a “Value Package.” You see, every business offers not just one but, a “package” of values to customers.

 Consider this for a minute. Every business that offers products must also merchandise it, price it, sell it, and probably service it.

As you study this Value Package, make checklists and think about three things:

  1. Identify the five parts of your own Value Package in the components you see: your product – how you price it – merchandise it – sell/service it – and communicate it.

  2. Evaluate how well you perform each Value Package component in your small business.

  3. Rate how well your customers respond to each factor.

Your success depends on it.

 You can see immediately that this marketing process amounts to far more than simply selling products for a price.

 FACT: Customers buy much more from you than just a product. In making their choice, the whole idea of your business influences their purchase.

 They consider all they know – and don’t know – about you in your Value Package components – your Products, your Pricing structure, your Merchandising and Display, your Sales and Service methods and, finally, in the way you talk to them about all of it (your Communication).

 Despite our own preoccupation with price, customers seldom make buying decisions based on the price factor alone.

 For instance, your product and price may be acceptable, but if you present it badly in your one-to-one merchandising, customers may go elsewhere. If your product, pricing and merchandising are okay, but your sales & service people fail, you still lose.

Here’s an example: Let’s say you’re in the paint business. Your customer buys a can of deck paint. BUT . . . he didn’t really come for the paint, did he? He actually wants a beautiful deck on which he can entertain himself and friends.

 That desire to entertain may be your customer’s vision of living the good life.

 If your sales & service people can’t help the customer with the know-how to get the end result of that beautiful deck, your company’s Value Package fails in the Sales & Service component.

 What’s more, let’s say you do a bad job communicating in your advertising and publicity. You may never even get the opportunity to sell that can of deck paint.

 Prospects make their buying decisions based on both what they know and what they don’t know about the values you offer in each component of your Value Package.

 See if you can step out of yourself and observe how you personally buy. Have you ever stayed away from a business because . . .

  • You didn’t know if it carried the product you wanted?

  • Didn’t know if their prices were more than you could pay?

  • Their knowledge of product was in question?

  • The place didn’t look too spiffy? – so you didn’t even darken their door?

 For reasons like these (and more), local business advertising must educate customers about all the values they offer in their Value Package.

 How we educate them is another subject altogether and before we get into it, you need to think about . . .

2. How you create customers

 For the second Maverick marketing idea, Russell Colley, a professor at Harvard University, first proposed five steps that create customers. We shortened it to four but still give Professor Colley full credit.

 Your marketing must educate each prospect about your business continually as he/she proceeds through these Communication Steps:

The four customer-creating Communication Steps
can take longer than we like & cause
us to fail when we ignore them.
  1. Awareness – Your prospects must become aware of both their need and your business. Awareness is the step in which you tell prospects who you are and what you have to offer.

    You can achieve awareness in many ways – wave a flag, bright flashing lights, brilliant colors, a fancy ad layout, dancing girls, and more.

    But, we know of only one way to get and hold prospects’ attention: an opening line that tells prospects what you’re going to do for them.

  2. Understanding – Your prospect comes to understand why he should come to your business in this step.

    Understanding is the most critical step (not the Awareness step). It’s also the one step in which most advertising fails.

    You can prove this easily. Just look around at the advertising you see and hear. Note how seldom ads tell prospects the benefit for them in the very first line or headline.

    Unfortunately, most advertising focuses on Awareness only. It tells prospects who the business is and what it has to offer. But it seldom moves to the Understanding step – why the prospect should patronize your business.

    The Maverick Method insures that you include the Understanding step.

  3. Trust – This step is happening in your prospects’ head so you can’t see it. But, prospects learn enough about you that they come to trust your business will live up to their expectations – at least enough to try you.

  4. Action – Your prospects begin to move toward you in some way. They phone. They drive to you. They come in the door. If yours is an Internet business, they send you an E-mail.

 After your prospect moves through all four steps, your sale gets underway. At that time, you show him your well merchandised operation, demonstrate your willingness to help, your expertise and sales ability, and your follow-up technique.

 These Four Communication Steps led us to an often-frustrating familiarity with three related concepts: Time Lag, Timed Learning, and Continuous Learning.

3. How long does it take
to move a customer?

 The third Maverick advertising idea. Depending on the type & size of purchase, your Communication may require from a few seconds to a year or more to complete. Just think. You may start to communicate with a prospect but he may not come to you until many months later.

 So we come to the concept of “Time Lag.” When you start to use advertising that actually grows your whole business (versus just trying to sell a few products), numbers of customers respond slowly initially, then gain momentum.

The manager who does not take into account
Time Lag makes serious errors in strategy
and wastes enormous amounts of money.

 Now consider this carefully. When you’re building your local-level small business for the long-term, some prospects may come immediately.

 Many more will delay their response for a time so they can learn about your business – and take even more time before they act.

 If your prospect is a little girl who spots a new brand of candy in your store, she may zip through the steps. You hear her at the counter begging, “Mama, may I have that?”

 However, if your prospect is a “big ticket” new car, home, or appliance/furniture buyer, your prospect will take considerably longer.

 In fact, the auto industry discovered your prospects may need a year or more to move through the four Communication steps. Only then do they become your customer.

 Pity those dealers who try to shorten lag time to a weekend. They attempt it all the time, miss many sales, and that’s frustration times ten. Is it any wonder the auto industry has trouble selling vehicles?

 As much as we may hate it, prospects are not sheep. They’re our mothers and sisters and brothers. They’re intelligent people who make up their own minds.

 (Don’t get disgusted with them. We never knock our family members. Remember, even the best families sport a few members who don’t have all their oars in the water. We just love them anyway).

 Despite the sequence we wish would occur – “advertise today, get rich tomorrow” – and what some advertising moguls may tell you, you’re creating friends as well as customers. Making friends takes time because you must educate them and build a relationship.

 And, here’s the kicker. . .

 When you stop major media promotion, customers . . . because of Time Lag . . . will continue to patronize you for many weeks or months. And you may have stopped your advertising long before.

 Because the effect often seems disconnected from the cause, you may decide your advertising gets no return. Don’t be fooled.

If you fail to understand this cause and effect relationship – you will make serious errors in your strategy and waste enormous amounts of money.

 Another point about this. A few forms of advertising may get nearly instant, trackable response. That’s gratifying, of course.

 However, in our experience, those forms that get such instant response generally turn out to be less cost-effective than those that take longer to ring the bell.

 You may get quicker action, but our analyses show instant response media generally cost you more. That increases your advertising expense.

4. How timed learning can
help you win your game

 The fourth Maverick advertising idea. When you communicate with prospects, you must repeat your messages at timed intervals if you want to create customers in any numbers.

 There’s a whole body of research in educational theory about timed learning sequences. To explain simply, it works like this.

 Remember when you and I were kids? Little Rod (me) sits at his desk. The teacher makes a point – which goes right over little Rod’s head. He’s daydreaming or just too dumb to get it.

 A little later, the teacher makes the same point in a different way. Rod again fails to comprehend. Teacher doesn’t give up. Again, she drills the point home. About the fifth or sixth time, little Rod’s eyes reflect the dawning light. He’s got it!

 Then, over the following weeks, teacher wisely reviews the point at timed intervals to make sure it lodges in Rod’s little mind for good.

 That’s timed learning.

 My consultants and I always construct advertising plans to run for a year because we know we’ll need to communicate the same Value Story repeatedly. A few prospects “get it” quickly – but most respond only after repeated messages.

 Old pros in the direct mail industry have often advocated sending just one direct mail piece to a prospect. But, recently, we’ve noticed even they have begun to send a series of letters to prospects. They discovered (if the first letter works) each additional message brings in additional customers.

 They, too, are beginning to adopt “timed learning.”

5. How continuous learning
creates continuous

 Fifth, when you use new ads to send new information to your prospect you satisfy her need to learn.

 Any good salesman knows this. When she gets additional information, she’s in a position to make a new decision . . . in your favor, of course.

 Even if she decided against your offer the first time, when she’s armed with new facts, she can change her mind. And that gives you a brand new opportunity to close a sale.

 Here’s what the great professional salespeople know. The majority of prospects close on about the fifth “sales call,” according to a McGraw-Hill survey.

 Obviously, advertising doesn’t work nearly as well as a live, face-to-face sales call. So, isn’t it reasonable you need to make more “sales calls” to sell with advertising?

 And continuous “sales calls” are one way we prompt “continuous learning.”

How one continuous learning
sequence grew a company
more than 1240%

 Let’s say you start a radio advertising campaign. As it continues over the year, your prospect hears your well-written, information-filled messages twenty, fifty, eighty times or more.

 A few respond immediately. The balance of your listeners simply grow familiar with your company.

 There’s an art and science to radio advertising. At first glance, many managers don’t believe this medium can work for them . . . until we’re able to educate them about its true power, of course (bashful grin). 🙂

 Radio advertising has evolved into one of our prime secret weapons. We’ve used it to add hundreds of millions of dollars in sales revenues for our clients.

 Recently, we calculated that just one auto repair operation customer grew by 1240% using these methods – from $129,000 to $1.6 million dollars.

 But, caution here. You must know how to use it correctly. Otherwise, you’ll go down in flames like so many others.

 Learn more about how Maverick uses radio so successfully. Just click here for “Would You Believe Radio & Radio Copywriting Could Out-Perform All Other Media In Advertising Results – But There’s A Catch?” (Of course, I wouldn’t want to urge you into buying anything so I’m alerting you there’s a product offer at the end).

A Direct Mail ploy that
cements your customer

 Once your prospects become your customers, you immediately put them on your customer mailing list, if this tactic fits your type of business. (Usually, your ticket needs to be no less than $25 or mailings back to them will not pay.)

  • If this tactic does fit, periodically you send them a letter or postcard.

  • “Thank you” letters for their purchase.

  • Check back to make sure they are happy with their purchase; no problems.

  • Announce a coming event.

  • Announce new information helpful to them.

  • Something just for them. You keep track of the kinds of things they like and send them a note about it.

  • Birthday and anniversary cards (hope you captured those dates from your customers). Announcements about new services or renovation.

 We call these mailings to your customer mailing list, “core mail” to differentiate them from all other forms such as mass direct mail and targeted mail.

  • Mass Direct Mail ordinarily gets around a 1% return according to the American Marketing Association.

  • Mailings to what we call “targeted” prospects who have not yet shopped your business we call Target Direct Mail. These are people who would be prone to buy your product becuase it fits their needs, likes and tastes. Targeted Mail normally reaps around a 2% return.

  • With Core Mail however, we expect to return anywhere from 6% to 40% – six to forty times as much return as the other two types of Direct Mail.

Here’s a FACT we discovered: Core Mail (and now perhaps Permission E-mail) is the single most cost-effective type of advertising available today, if you can use it for your business. When you do it correctly, for the investment it can return more dollars than anything else you use.

 In all these ways, your prospects and customers can continuously learn about your business.

How to increase your
advertising results
by 50% to 100%

 Now back to the subject of how you educate your customers to all the values your business offers.

 In the mid-70’s while working with several hundred small businesses, we came to realize there is a difference between national level communication and advertising for local businesses down on the level where we meet customers “eye to eye.”

 National level advertising usually concentrates on a single product only.

 However, your “brick & mortar” business usually sells a host of products – plus it also needs to present the benefits of your company itself – all at the very same time.

6. First you have to get
a “handle” on your

 This problem led us to the sixth Maverick marketing idea – a way to find and organize the critical facts that educate prospects with the full story about the values your company offers.

 To educate prospects about your Value Package, you need to build a “Value Story.”

 Your Value Story is a complete statement of all the values your business offers to customers – from the products you offer – to the way you perform your service.

 Take a second look at your Value Package above. When you build and organize a detailed, factual statement about the values each business component offers in service to your customers, you’re in position to communicate nearly non-stop to prospects.

 We believe your Value Story is the single most important document your business can own. It’s the “linch-pin” that holds together all the rest of your marketing.

 After you construct a good Value Story, you can create complete ad campaigns, brochures, direct mail, TV and Radio ads, magazines, point of purchase pieces – the works! And every ad sells not only a product, it reinforces your reputation with prospects because it tells them why they should patronize your business.

 Does it work? Listen to Randy Stekly, Owner, Big Prints Plus, Missoula, Montana. “I needed a brochure for my new business. I’ve been in the printing business for 30 years so I pretty well know my way around. I had some thoughts about what should go in it and how to build it but things were sort of fuzzy.
I stopped and used Maverick’s idea about how to build my company’s Value Story. When I finished, there was my brochure – saying all the right things. All I had to do was drop the information in. It really works!” More comments here.

 Without a Value Story from which to draw, your ads almost invariably join the “pack of drivel” that tortures the rest of us every day of our lives.

 We must be frank about this. Nearly everybody hates to build a Value Story. It’s a chore if you don’t know how. Even if you do, it may seem a time waste and we all feel we have so many other important jobs to do.

 If you sacrifice just a little time now to do it, you’ll save hours and hours later. More importantly, with your Value Story you’re in a position to inject true selling power into every ad – to get considerably more return from all your advertising – from now on!

 If you don’t do it?

 Your ads will continue to spew the same “babble” and “blather” as everybody else.

 And you’ll continue wasting your money – knowing your advertising doesn’t work.

 What do you have to lose if you try a slightly different tack?

 We like the advice of the great trumpeter, Miles Davis, “If you do what you’ve always done, you’ll get what you’ve always gotten.”

 Nuf said?

Ask the right questions

 Building a Value Story involves knowing what questions to ask – and using them systematically to wring from your brain all the important, selling facts about your business that move customers.

 However, there’s a bright side here.

 You don’t need to spend days researching to gather the information. You don’t know this but you already have all of it in your head. Nobody knows more about your business than you do. You are the absolute expert on this subject.

 Your store of information contains everything any prospect would ever need to know to convince her she should be your customer.

 So how to get it out of your head and on paper? If you were asked to simply launch in and tell your whole story, you couldn’t. Neither could we and we’re the experts.

 However, if we asked you to answer a specific question about any small part of your business, you could talk our leg off. In fact, you probably do that very thing many times a day with your customers and associates.

 Maverick has made a twenty-year ongoing project to develop, hone and sharpen all the specific questions you need to get your story out one piece at a time. It works.

 Our own professional interviewers conduct Value Story sessions with customers regularly. They know what questions to ask.

 They’re so good at it, we compare them to little Irish leprechaun miners. They swing their little pick (ask a question) – chip-chip, pick-pick. Little by little they mine each sparkling golden nugget of information out of every nook and cranny of your brain.

 When they finish, they organize that information and send it through their “smelting furnace” (computer) to burn off the dross of needless side issues. Finally, they craft and polish your Value Story into a whole series of hard-selling “golden ingots” (selling paragraphs) that good ad writers stack neatly into all of your business’s advertising. Maverick people will do that for you professionally, if you like.

 If you’d like to do it yourself, click here to learn about the Value Story Game.

7. Once you have your Value
Story “handle,” show it off
to your customers

 The seventh marketing idea – Benefit Sell equips you with five simple steps that inject hard sales power into your ads and sales presentations.

 Maverick developed this special format to design ads. We tested it for many years to learn you can often more than double response most managers expect.

 Benefit Sell works because it relates more closely to tested professional selling rules than to faddish “creative” advertising.

 You’ve probably noticed trained salespeople employ professional selling rules and a specific structure to give sales presentations. These stars use such rules to educate, reveal benefits, and allow prospects to make purchasing decisions naturally. We approach ads from the same perspective.

 Sorry, but creative advertising can turn into a “hit-and-miss-crapshoot” when you’re pushing to bring real dollars in the door.

 Here’s why. “Creative” advertising often relies on ploys to attract prospects’ attention and entertain them, but more often these ads don’t sell. We see it happen all the time. People marvel at the cleverness of your ads – but your sales progress along like an exhausted turtle.

 It’s ironic because clever ads are the ones we usually notice. Because we notice them, the general public often thinks that’s good advertising.

 Sound correct to you too? Okay. But when you’re preparing to plop down your hard-earned cash, which do you prefer? The sincere, honest, helpful (and not very flashy) salesperson who knows her product? Or the clever dude with the purple shirt, nose ring, and a card trick?

 We’ve observed “creative” advertising tactics often fail even though a few of those ads get “raves” from both critics and the public.

 Everybody loves your ad but nobody buys. Example: a mountain state professional service business came to us with this woeful tale. His advertising agency had produced spectacular ads. They won awards. The local ad industry raved about them. He spent half again as much money as he should to get them to the public. Problem? No sales!

Then, using Benefit Sell professional sales principles, Maverick produced a series of much less spectacular ads – not an award winner among them – but sales increased more than 20%.

 The Maverick Benefit Sell method works because the ads rivet your customer on your product – not the ad.

 Fact is we get shook when people tell us one of our ads is cute or clever. After they hear it, if they can’t tell us what the customer’s product is, the whole thing goes into File 13.

 We also discovered when customers’ interests dominate center stage and the ad designer stops angling for recognition and compliments for his/her creativity, the Maverick Method takes wings.

 The majority of our clients who use Maverick methods, which include Benefit Sell, grow at least twice as fast as the average business in their category. Consistent 10% to 50% yearly growth patterns are not uncommon as opposed to the average business’s growth of 3% to 4%.

 There’s one additional feature of Benefit Sell I like very much. With Benefit Sell, you present nothing but facts and benefits about your product and business – very few adjectives. You avoid overblowing your offer. You never have to lie about it. Yet, your ads deliver.

You sell more with the
“Benefit Sell” template

Benefit Sell supplies you with a tested template to make better ads. You use five simple steps based on professional selling rules.

  • Benefit. Ask yourself, “What will this product do for or give my customers?” When you answer it, you have your ad headline. Install it at the top or beginning of your ad big and bold. Better yet, write four or five of these headlines and ask 20 customers “Which of these lines interest you most?” Use the line that gets the most votes.

    You focus very hard on your benefit headline, giving it more emphasis than the rest of the ad. Why? David Ogilvy, the father of modern advertising, summed it up when he stated that five times as many people read your headline as read the rest of the ad. It is imp0rtant because you must entice prospects into the balance of the ad. The gateway to your offering is through your “benefit” headline.

  • Offer. Define your offer to your prospect – item, service, or idea. Explain it further, if needed.

  • Proof. Prove your product’s value with specific features and benefits.

  • Restate the benefit in words which prospects “see” or “feel” themselves enjoying the results.

  • Action Request. Tell your customer to move: phone, see, make appointment or purchase.

Recently, advertising industry leaders received some galling research news. Media are reporting very little sales growth results from national level “creative” advertising. Could it be . . . ?

To learn more about how to use Benefit Sell in your newspaper advertising, click here for Newspaper-Plain & Simple.

8. Finally, you have to know
how much money, when,
and where to spend?

 The eighth Maverick advertising idea focuses on money and planning.

 While working with so many small businesses, it didn’t take long to realize all of them need to plan and budget differently from national organizations.

 Big companies can afford to channel some dollars into unproductive types of advertising and promotion without doing too much damage to their overall effort. However, for small business every ad dollar must zero in on target with no waste because dollars are usually so sparse.

 We always suggest small businesses concentrate their resources on few media because they never have enough to cover all the media. You can get a good explanation of this idea when you click here on the article, “How to Avoid A Common-As-Dirt Advertising Strategy Mistake That Cost One Manager $119,000″

 The sad truth is that small business seldom uses any real plan or budget to focus their goals and control expenses. And that’s a recipe for disaster. It’s like setting out to build a five story building with no blueprint.

 That means managers usually waste dollars just as profligately as the big guys. But for smalll business, that waste can hasten the outright demise of your company.

 To remedy that failure, over the last quarter century our associates designed more than 3,100 marketing plans for companies from coast to coast.

 We take pains to budget them conservatively and suggest you do too. Conservative budgeting has always been our focus, probably because we cut our teeth in the Midwest, a bastion of conservative thinking.

 That means we strive to protect clients from “betting the farm.” When these managers budget their advertising conservatively, sales often exceed projections. Yet, they protect themselves and suffer far less if their strategy misses the mark.

Here’s one important
Maverick strategy:

Work with the flow of your business – not against it. What do we mean?

Often, a manager invests money in extra advertising when business is down. He says to himself, “No customers. I need business.”

Then, he cuts back extra dollars when business is up. “Plenty of customers. Why advertise? I don’t need it.”

We hate to tell you this but either way you waste money and lose customers. In either case you’re assuming that advertising works instantly – like turning on a faucet.

Oh, if that were true. Both Bill Gates and Maverick could both be crowing about our billions instead of Bill alone.

 Let’s get real. You’re “growing” a business so . . .

Use a strategy that works
the flow of your

 As we said, Maverick approaches the problem differently and works with the flow of your business – never against it. Here’s how:

 Usually when your business is down, your competitors’ business is also down. What does that mean? Fewer prospects are in the market for your product.

 You can advertise more heavily at that time but it wastes money.

 Suppose your sales are up. When that occurs, isn’t it generally true sales for everybody else in your category are also up? That probably means more prospects are in the market for your product at that time. When you have more prospects, wouldn’t it make sense that you have a greater opportunity to attract new customers?

 Here’s how Maverick goes after those extra prospects. We always keep a basic lower-budget ad campaign going. When we expect more customers to flow into the market, we add more advertising. When we expect some customers to leave the market, we lower advertising.

 Every business’ sales occur seasonally and cyclically. It’s a natural pattern. Yours has one. You need to plot that pattern so you know how to work with it.

*This business’s natural sales pattern reveals when to
decrease and increase its budget. This one factor
contributes substantially to the more than 83%
success record clients have with Maverick.

 Once you establish your sales pattern, use a small basic budget every month so you can practice the Continuous Learning we talked about.

 Add more dollars when your pattern indicates extra customers are flowing into the market and more business is likely to occur.

 When your natural pattern shows you expect business to drop, cut back on your extra advertising and continue with your basic budget.

How many dollars
to budget?

 We budget based on a tested formula because you must consider other factors.

 Study model operating reports for your business category. You’ll quickly see that each expense must fall within a certain percentage range so it balances with other line items.

 For example, in the clothing industry, if a store’s rent factor exceeds about 8% of sales, that company usually skates on the edge of collapse.

 Advertising expenditure, too, must range within a certain percent of sales. If your ad budget is too high, you give away money to the ad media. If your budget is too low, the money you do spend can’t exert enough pressure on the market to create new customers.

 We tested and re-tested these marketing ideas to deliver profitable results for our own business clients. We shaped and sharpened them over a quarter century with more than 186 different categories of business. Almost certainly, yours fits in one of those categories.

 As of this writing, Maverick has helped businesses with these core marketing ideas for more than 25 years. Results? Those clients achieved more than an 83% success rate, which is mighty high in this game.

 Here’s how we define success: the average company only grows at about the rate of inflation – or 3% to 4% per year.

 In the Maverick definition of success, clients must grow at least double the average rate. Most grow from 10% to 50%. A few stunned us with 96% yearly growth. But we don’t recommend it.

 Think of it this way. If you could consistently grow 10% per year – every year – you would double the size of your business in a little more than seven years.

 Want to grow faster than that? Many have done it with the Maverick method. If you’re prepared for big growth, fine.

 But, beware!

 Knowledgeable professionals say that growth above 20% per year can trigger disastrous results for most businesses.

 Have you ever seen a business “implode?” It’s not a pretty sight. In such a case, usually the business logistically simply cannot keep up with its need for enough cash, trained people and product to satisfy customers.

 Talk about too much of a good thing!

 But when you approach your business in an organized, sustained manner, it’s amazing how you build a hugely successful business that’s moored on a solid base . . . ready to withstand the inevitable storms.

 If you’re busy and haven’t time for “do-it-yourself” methods available on this site, you can also go directly to our people who can help you with:

  • Maverick Advertising Campaigns. Click here to learn how you can mount a custom built advertising strategy plan and advertising campaign that’s proven to set your company apart from competitors.

  • Maverick Executive Advertising Seminars. Do you belong to a trade association or have a company with several managers involved? You and your managers can stage a seminar to learn a whole proven system that eliminates guesswork and increases your success odds mightily. Or get a group of companies together and share the cost. Just click here. You’ll learn all about it and get a free Speaker’s Kit to show to your group.

 Anytime you want to talk to a Maverick consultant directly, just click here. Phone or email us.

 Hope you’ve enjoyed this little advertising idea bank. Get a look at all the free articles on this fast-growing site by clicking here for the Table Of Contents.

 Any time you feel lost on this site, go to any page on the upper right side of your screen to “Key Information”. Then click on the Table of Contents where you can immediately look over all the other stuff here.

 Maverick covers a whole system to improve your business. A small business marketing idea, technique, or strategy; a small business advertising idea, promotion idea or advertising tactic; small business market planning. It’s all designed especially for “brick & mortar” business and you also get ideas if your company wants to add a website as an adjunct to your “eye-to-eye” selling.

We wish you well.

Rod Rademacher
Maverick Strategy
4148 S.W. Emland Drive, Suite 7
Topeka, Kansas USA 66606
Phone: 785-783-7756 or
Email us here

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