Maverick Track Record

Most small businesses grow about the rate our economy grows (about 3%-4% per year) according to govern-ment statistics. Maverick Method users grow and prosper at a bit higher rate.

Eight out of ten Maverick clients
grow more than double the rate
of average businesses

In a recent analysis, 83.7% of Maverick’s clients grow at least double the rate of the average. Many register 10% to 50% yearly sales gains – considerably more than their pre-Maverick operations.

Also, you’d expect new companies to make big gains, but not mature firms. Significantly, most of these are long-established operations.

Note in each of the incidents you’re about to read, success is never measured with one ad or one month. Everybody gets lucky now and again. Each of these companies measured success over a full year or more.

Obviously, we’d be foolish to guarantee you comparable results because many variables come into play. Each business is different and faces different problems.

However, if all these types of business can do it . . . when this many businesses can do it . . . why can’t you?

These are just a few of hundreds of examples

  • An independent Montana pharmacy just reported sales of $5.25 million – a whopping $750,000 increase this past year. You’d like these people. They’re experts in their field and work hard at helping customers.

  • Four attorneys in Lafayette, Indiana billing $175,000/year increased fees to $804,000 the year following their Maverick Method start. This one-year 459% increase cleared the way to add additional offices.

  • A 55 year-old furniture store (35,000 population city) used Maverick over the year to build from $750,000 to $1,100,000. Better yet, net profit rose from $20,000 to $126,000 – a 530% increase. (If you’re familiar with furniture, you know the average store nets about 2.75%. This store netted 10.5%.)

  • A South Dakota tire dealer wheeled up (no pun intended) the Maverick Method to register a 34.7% sales increase. He went on to post 30%-plus increases four years in succession.

  • The president of a struggling $10 million dollar home center near Tacoma enlisted a MaverickPlan (our copyrighted planning tool) to fight a giant new Home Depot. Sales were down 3.83% going in. With their new plan and pinpointed dollars, sales rose by $1 million – a 13%-plus turnaround! They’re growing – fast – the first time in four years.

Five more

  • 406.8% sales increase over five years. This already successful pet store racks up more than $2.4 million dollars in sales. These owners run an excellent operation in a mid-size Plains States city. We’re grateful they credit Maverick for its contribution to success.

    We credit them with excellent business heads and being truly tuned in to helping customers with their specialty.

  • A hard-pressed hardware/appliance store reversed a huge loss & increased sales 20%. Gross margins had dropped from normal 35% down to 26%, plus high ad costs to boot. With Maverick guidance they chopped ad costs, sales soared 20% after 6 months, gross margins returned to normal, & net profit zoomed.

  • A successful six-year-old Missouri art and picture framing service grew 137% from $138,000 to $327,000 with Maverick. This owner gets much credit because she loves people and works hard to develop creative ideas for her customers.

  • Maverick works for professions. A Midwest dentist used Maverick to charge up his long established professional practice. His flat sales line went a little crazy with a 25% year’s increase.

    Just like we did, you would judge this man as shy and self-effacing but one of the friendliest and most knowledgeable you’ve ever met. In other words, he wasn’t a “sales type”.

    Maverick methods supplied the patients. Once they arrived, he quickly earned the title, “my dentist”.

  • Over 2 years, an established San Joaquin Valley California GM auto dealer grew 81% from $9.7 million to $17.6 million. Believed the fastest growing dealer in the U.S. at the time. They credit Maverick methods.

    We credit the CFO of this company, an excellent manager, for overcoming many obstacles to achieve profitability. He has retired from the auto business but has remained a friend for many years.

And another five

  • Maverick defies depressed tourist markets. An $800,000 Black Hills tourist restaurant faced cool weather & 25% decreases in all tourist business (tourism is big in their area). The owner had “Tried everything – Nothing works!”

    Even though this owner serves the best prime rib you’ll ever eat, nothing really did work until he used Maverick methods to catapult sales 31% – plus 25% more the following year.

  • Women’s wear. This well-established 5-year-old store in Lincoln, Nebraska went from flat sales to 30% increases . . . compounded . . . three years running! Ultimately up 119.7%. These owners have a flair for fashion and a love for making customers happy.

  • After 10 months of Maverick, a million dollar air charter service reports a 16.4% breakthrough in sales.

  • Even old-style lumberyards make headway. A Decatur, Illinois yard managed a 30.4% sales increase despite soft business in the city. Workers had struck their large Caterpillar plant, which sent the city into a financial tailspin. This operation defied the trend.

  • Can a successful $800,000 florist with average 5% yearly increases do better? This well-established florist adopted Maverick and increased 26.8% to $1.015 million dollars.

Five more for good measure

  • Home improvement contractors in Shreveport, LA pushed their dreary sales into a dramatic turnaround. Business had laid flat at $300,000 sales for eight years since the Southwest oil “bust.” They engineered a 39.9% increase to $419,000 in the first year using Maverick.

  • An auto glass replacement shop drove sales up 96% with Maverick methods. Our greatest fear was too much growth, too fast. Think we’re joking? Have you ever seen a business implode because it could not logistically support such huge growth? We have. It’s heart breaking and it ain’t pretty.

  • An unlikely water pump service, which drills rural water wells and services pumps used Maverick to build sales 10% per year.

  • A pizza restaurant condemned to operate in Colorado Springs achieved a 23.5% increase in sales over a three-year period. We use the word “condemned” because these companies just have too many competitors. Most are lucky to hold flat sales or go up 1% or 2%. The “Springs” may qualify for test restaurant capital of the world.

  • A Tallahassee, Florida chiropractor increased fees $300,000. A Topeka, Kansas doctor of chiropractic doubled his new patients in one year.

 . . . and we’ll bring a hundred more if you want.

Can Maverick relate to your business? Read further how . . .


More than 21,000 managers in 186 types of
business employed Maverick or learned the
Maverick Method in our seminars . . .


Amusement Parks & Facilities
Alcohol Treatment
Appliance Stores
Appliance-TV Repair
Air Charter Services
Animal Grooming
Art Galleries
Art Supplies
Athletic Clubs
Auto Body & Paint Shops
Auto Dealers
 New Cars
 Used Cars
Auto Glass
Auto Leasing & Renting
Auto Parts Stores
Auto Repair


Baby/Children’s Wear
Bars & Cocktail Lounges
Basket Shops
Bath & Linen Shops
Beauty Salons
Bedding Stores
Bicycle Shops
Boat Dealers
Book Stores
Bridal Shops
Building Contractors
Building Supply Dealers
Business Services
Business Schools


Camera Stores
Candy Mfgr & Retail
Carpet Cleaning
Car Washes
Carpet & Flooring Stores
Cattle Ranches
Cellular Phone Companies
Children’s/Infants Wear
Chiropractic Doctors
Cabinetry Shops
Cleaning Services
Colleges and Universities
Computer Stores
Computer Consultants
Consumer Electronics
Convenience Stores
Copy Shops
Credit Unions


Department Stores
Diet Clinics
Discount Stores
Drug Stores
Dry Cleaning & Laundry


Educational Services
Educational Supplies
Electrical Contractors
Equipment Rental
Employment Agencies


Fabric & Sewing Stores
Farm & Garden Equipment
Farm & Garden Supplies
Fast Food Restaurants
Feed & Seed Dealers
Finance Companies
Formal Wear Rental
Frame Shops
Funeral Homes
Furniture Stores


Garden Centers
Gift Shops
Glass & Mirror Shops
Golf Shops
Guide Services


Hair Replacement
Hardware Stores
Health & Fitness
Health Food Stores
Health Services
Home Electronics
Home Health Care
Home Improvement Centers
Horse Farms
Hospital Equipment & Supplies


Income Tax Services
Insurance Agents
Interior Designers
Irrigation Companies


Janitorial Services


Key & Lock Shops


Landscaping Contractors
Laundry/Dry Cleaning
Lawn & Garden Stores
Lawn & Power Equipment
Leather Goods
Lingerie Stores
Liquor Stores
Lighting Shops
Livestock Equipment
Loan Companies
Lube & Oil Shops
Luggage Stores
Lumber Yard


Machine Shops
Mail and Shipping
Manufactured Housing
Martial Arts Instruction
Meat & Seafood Markets
Medical Treatment Facilities
Men’s Wear
Mental Health Clinics
Metal Fabricators
Military Surplus Stores
Millwork/Molding Shops
Miniature Golf
Mobile Home Dealers
Motorcycle Dealers
Moving Companies
Movie Theaters
Music Stores


Natural Foods Stores
Needlework Stores
Non-Profit Organizations
Nurseries, Plant
Nursing Care Facilities


Occupational Therapy
Office Equip & Furniture
Office Supply Stores
Outfitter & Guide Services


Paging Companies
Paint Stores
Party Supplies
Pawn Shops
Personal Services
Pest Control
Pet Grooming
Pet Stores
Photo Finishing
Pump Service


Radio Stations
Ranches (Cattle & Horse)
Real Estate
Recreational Vehicle
Rental Equipment
Restaurant Suppliers
Retail Nurseries


Savings & Loans
School Supplies
Schools & Colleges
Secretarial Services
Security Systems
Ship Chandlers
Shoe Repair
Shoe Stores
Ski Shops
Soft Drink Bottlers
Sporting Goods
Stereo Stores (Audio)
Swimming Pools


TV Stations
Telephone Answering Services
Telephone Communications
Telephone Retailers
Tire Dealers
Title & Abstract Companies
Transmission Shops
Travel Agents
Truck Accessories
Tuxedo Rental
Two-Way Radios


Vacuum Cleaners/Sewing
Variety Stores
Veterinarian Supplies
Video Rental


Water Conditioning Dealers
Water Purification Companies
Water Well Drilling
Waterbed Stores
Welding Services
Western Wear
Window Blind Stores
Window Tinting
Wine Retailing
Women’s Wear Stores
Wood Stove/Fireplace Dealers
Wrecker & Towing Service



Franchise & National Affiliates
Served By The Maverick Method

Thousands of franchise and national affiliate businesses have used Maverick Marketing Methods to sharpen their own marketing systems. You’ll recognize some of these names:

AAA Travel
AAMCO Transmissions
Ace Hardware Stores
ADT Security Systems Dealers
American Express Financial Division
American Family Insurance Agents
AmericInn Hotels
Auto Trim Design Stores

Batteries Plus Stores
Behlen Building Systems
Best Western Hotels
Better Homes & Gardens Realtors
Burger King Restaurants
Butler Building Systems

Carquest Auto Parts
Carstar Collision Repair Stores
Caterpillar Equipment Dealers
Cenex Auto & Convenience Stores
Century 21 Realtors
Chrysler Auto Dealers
Coastal Mart Convenience Stores
Coldwell Banker Realtors
Computer Doctor Stores
Computerland Stores
Culligan Water Systems Dealers

Eco (Lindsay) Water Systems
Edward Jones Mutual Funds Brokers

Flowerama of America Florists
Ford Auto Dealers

Gambino’s Pizza Restaurants
G-M Auto Dealers
Godfather’s Pizza Shops
Goodyear Auto Service Centers

Hallmark Card Shops
Hardee’s Restaurants
Heil Heating & Cooling Product Dealers
Holiday Inns
Honda Auto Dealers

International Christian Booksellers Assn

Jazzercise Studios
JD Byrider Used Car Stores
Jiffy Lube Auto Service
John Deere Farm/Garden Equipment Dealers

Kansas Assn of Independent Insurance Agents
Kawasaki Motorcycle Dealers
Kelly Services
KFC Restaurants
Kinetico Water Systems Dealers
Kirby Vacuum Cleaning Centers
Kwik Shop Convenience Stores

Lennox Heating Systems Dealers

Mail Boxes, Etc.
Manpower Employment Services
McDonald’s Restaurants
Menswear Retailers of America
Mercedes Auto Dealers
Merle Norman Cosmetics Studios
Merry Maids Cleaning Services
Midas Auto Systems Experts
Minuteman Press Print Shops
Miracle Ear Hearing Aid Centers
Morton Buiilding Dealers
Motorola Two-Way Radio & Cellular Dealers
Mr. Goodcents Subs & Pasta

NAPA Auto Parts Dealers
National Bicycle Dealers Association
New Holland Farm Equipment Dealers
New York Life Insurance Agents
Nissan Auto Dealers
Novus Windshield Repair Shops

Overhead Door Company

Papa Murphy’s Pizza Stores
Petland Stores
Pizza Hut Restaurants
Play It Again Sports Stores

Quiznos Sub Shops

Radio Shack Stores
Raymond James Financial Services
Re/Max Associates Realtors
Roto Rooter Plumbing Systems
Ruud Air & Heating Dealers

Schlotzsky’s Deli Shops
Sears Stores
Snapper Lawn & Garden Equipment Dealers
Stanley Steemer Carpet Cleaning
Staples Office Supplies
Steamatic Carpet Cleaning
Super Cuts Haircuts
Sylvan Learning Centers

Trane Heating & Air Dealers
Tru-Value Hardware Stores

Valentino’s Restaurants

Waddell & Reed Mutual Funds Brokers

Xerox Office Equipment Dealers

Oklahoma and Minnesota college systems incorporated Maverick Methods into their curricula.