Meeting Planners – Executive Advertising Seminar

Advertising and marketing have been judged one of the most difficult parts of running a small business.

Rod Rademacher labored a quarter century uncovering tested answers to the hardest advertising and marketing questions asked by managers.

Ultimately, he invested more than two million dollars and a quarter century to learn what kinds of advertising work for business down at the Main Street level.

Rod organized that research into a set of easy-use marketing tools. He named them the “Maverick” marketing method precisely because, after researching them, these methods often contradict commonly held beliefs.

Maverick Methods have been tested with more than 3,100 businesses in 186 categories. Maverick users scored a huge payoff with an 86.6% success rate – mighty high in this game.

You learn this total method in the Executive Advertising Seminar. Click here if you’d like more about how managers learn to choose the right media for their business; build a near bullet-proof plan; attract more customers; get to the real prospects – the ones that buy!; identify their company’s unique values and teach associates how to close sales with those values.

You’ll get a look at Agenda Details when you Click Here.

The Maverick Executive Advertising Seminar offers your choice of a jam-packed three or six-hour session.

This proven information helps . . .

  • Any manager or owner looking for more productive marketing tools.
  • Trade associations whose members need more productive marketing and advertising.
  • Companies with multiple locations where managers are responsible for their individual location’s advertising.

As a professional speaker, Rod works continent-wide. He has trained more than 21,00 managers and speaks to groups of five to five hundred.

Rod is available to speak on . . .

  • Business & marketing strategy
  • Advertising
  • Marketing
  • Budgeting & marketing money management
  • Media of all types

By the time you finish, you take command of little-known strategies that inject new life and growth into your business . . .

. . . which is one reason Rod gets rave reviews at national conventions in cities like Los Angeles, Orlando, New Orleans and St. Louis.

Another reason: he cuts straight to the essentials. He holds nothing back and loads you up with hard, usable tools. You hear comments like . . .

  • Harley Phillips, Pres., National Bicycle Dealers Association, Los Angeles “(After this seminar) it got to be such an ego-builder teaching ad people their business, I hated to admit I had spent thousands of advertising dollars per year without knowing how.”

  • Jack Windsor, Ramsay’s Dept Store, Atchison, KS “Strange with so many years experience retailing – 21 with a major chain – your five brief points (one small part of the seminar) would completely change our advertising image – and results!”

  • Britt Fulmer, Gentry Limited (Mens Wear) Wichita says, “Your approach from the perspective of small business is much more relevant to me than tactics for national campaigns I learned in college.”

Click here if you’d like to print & show others the Executive Advertising Seminar Speakers Kit

For a photograph of Rod for your newsletter or website . . . to use in promoting an upcoming event, or images of Rod’s book, just scroll down here.

Here are pictures of the author, Rod Rademacher, in two sizes. To download, right click and “save image.”

Rod Rademacher

Rod Rademacher

Here are images of the book cover. To download, right click and “save image.”

Maverick Marketing

Maverick Marketing

For a larger image of the book cover as a 180K jpg file, right click here.** for meeting planners.


Do you live in the Central U.S? Rod welcomes traveling anywhere on the continent to train your group.

However, he knows some managers would rather save travel expense by engaging training programs based in the central states.

From Rod’s offices in Topeka – just outside Kansas City, he can travel easily and inexpensively to cities like Abilene TX, Albuquerque, Alexandria LA, Amarillo, Appleton, Austin TX, Baton Rouge, Battle Creek MI, Beaumont, Billings MT, Birmingham AL, Boise, Branson MO, Casper WY, Cedar Rapids, Champaign-Urbana, Chattanooga, Cheyenne WY, Chicago, Cleveland, Colorado Springs, Columbia MO, Corpus Christi, Dallas, Davenport/Moline, Dayton, Denver, Des Moines, Dodge City, Dubuque, Durango CO, El Paso, Enid, Evansville IN, Fargo-Moorhead, Fort Smith, Fort Wayne, Gillette WY, Grand Island NE, Grand Junction CO, Grand Rapids, Green Bay, Gulfport, Hot Springs, Houston, Huntsville, Indianapolis, Jackson MS, Jefferson City, Joplin, Kansas City, Lafayette LA, Lansing, Las Cruces, Las Vegas, Lawton OK, Lewiston, Lexington, Lincoln NE, Little Rock, Louisville, Lubbock, Madison WI, Mason City, Memphis, Midland-Odessa, Milwaukee, Minneapolis, Minot, Monroe LA, Nashville, Natchez, New Orleans, North Platte, Oklahoma City, Omaha, Paducah, Pensacola, Peoria, Phoenix, Pocatello, Pueblo, Rapid City, Riverton WY, Salina KS, Salt Lake City, San Antonio, Santa Fe, Scottsbluff, Shreveport, Sioux City, Sioux Falls, Springfield IL, Springfield MO, St. Cloud, St. Joseph, St. Louis, Terre Haute, Toledo, Tucson, Tulsa, Waco, Wausau and Wichita.

Rod often uses inexpensive air travel to hub cities like Chicago, Cleveland, Dallas, Denver, Houston, Las Vegas, Memphis, Minneapolis, New Orleans, Phoenix, Salt Lake City, and St. Louis.

Also Rod has easy access to these cities in Canada: Calgary, Edmonton, Kamloops, Kelowna, Medicine Hat, Prince Albert, Red Deer, Regina, Saskatoon, Vancouver, Victoria, and Winnipeg.

These are examples of just a few industries that have benefited from Maverick Strategies:

Art and Frame Shops, Auto Dealers, Bicycle Shops, Business Services, Farm & Garden Equipment, Florists, Furniture Stores, Garden Centers, Gift Shops, Hardware Stores, Home Improvement, Hotels & Motels, Jewelers, Lawn & Garden Stores, Manufactured Housing, Opticians, Optometrists, Pet Stores, Photographers, Radio Stations, Restaurants, Resorts, Ski Shops, Shoe Stores, Sporting Goods, Tire Dealers, Transmission Shops, Auto Accessories, Truck Accessories, Western Wear and Womens Wear.


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